Vejo as lojas a mudar, a comunicação mais forte, e, o mais importante: as roupas muito mais interessantes.
Para mim a C&A sempre foi a loja dos babygrows baratos, das gangas de grávida e das roupas da minha mãe (que são giras, a minha mãe tem muito estilo, mas são roupas mais conservadoras).
Mas agora a marca está presente nos editoriais de moda das revistas, tem um blog interessante no site, e a qualidade das fotografias melhorou muito.
Podem ver mais aqui no blog da C&A.
What is it with C&A? I see the stores changing, strongest communication, and, most importantly: more interesting clothes. For me C&A was always the store for cheap baby onesies, pregnancy denims and clothes from my mother (my mother is very stylish, but her clothes are a bit more conservative). But now the brand is present in the editorials of fashion magazines, has an interesting blog on their site, and the quality of fashion photographyhas improved a lot. It's nice to be surprised by brands which seemed a bit sleepy and unresponsive to the Inditex and Primark phenomena, but that are reinventing themselves and adapting to what people want. And I am willing to go and visit a store like I have not done so long ago (unfortunately in Portugal there is no online store, and not a lot of information about the collections). You can see more here at the C&A blog.